Airtime partnered up with Sotheby's & Fanatics for the Holy Grail event. Grails from Tom Brady’s personal collection as well as others.
See More:
https://www.nytimes.com/athletic/5796816/2024/09/26/holy-grails-fanatics-sothebys-cards/
https://www.sothebys.com/en/articles/at-7m-holy-grails-auction-is-a-home-run
https://www.vice.com/en/article/the-earliest-known-pikachu-card-is-at-sothebys-holy-grail-auction/
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Black Friday & Cyber Monday 2024